Supplement brand launch · 11 steps · 5 phases

$$$ Launch Method

Work top to bottom. Each step hands its output to the next one. Tap a step's circle to mark it done. Your progress is saved in this browser.

Phase 1

Find the market

Borrow proven demand, then find the group nobody is selling to.

Find a big, saturated product

Pick a product that is selling like crazy. Check which audience it is being sold to.

OutputA proven product and the audience it currently sells to

Find a new audience nobody is targeting

Confirm in the Facebook Ads Library that no one is advertising to them. Ways to find one:

Demographic swapWho else benefits?Same issue, more niche group
OutputYour audience
Phase 2

Build the mechanism

Give them a reason to pick you over everyone else.

Upgrade the formula with PubMed

Search PubMed for clinical studies on this audience's issue. Find another ingredient you can add to the supplement.

Check: the new ingredient must actually be useful. It is the reason they choose you.
OutputAn upgraded formula with study-backed ingredients
Must go hand in hand

Unique mechanism: the problem

Find a new way to tell them what their problem is. Explain the truth behind it.

Check: this truth has to be something they have never heard before.
OutputThe UM problem

Unique mechanism: the solution

Explain how your product fixes their issue.

Sounds newMakes logical senseMatches the UM problem
OutputThe UM solution
Phase 3

Mine the audience

Get their exact words, then turn them into angles.

Extract every comment

Search your audience on Reddit and YouTube. Pull every comment from every post and video about the problem.

Reddit APIYouTube API →One big CSV →Claude sorts into
Desires
Beliefs
Emotions with the problem
Behaviour with the problem
Failed solutions
Positive solutions
OutputComments sorted into 6 buckets

Write angles from the comments

Write as many angles by hand as you can first. Then let Claude write the rest.

You, by hand→Claude fills the rest
OutputAn angle bank (you need 100+ for launch)
Phase 4

Build the assets

The 5RW, the product page and the static ads.

Write your 5RW (5 reasons why)

TitleExplains the USP of the product or problem
ExplainerExplains the product as much as possible in few words
1 · USPThe main result e.g. helps reduce eye twitching within 14 days
2 · PositioningWhy you're different e.g. the only supplement designed for this
3 · AuthorityClinically proven ingredients. Explain the science and the mechanism.
4 · Extra benefitA second benefit e.g. also helps you sleep better, which matters for entrepreneurs
5 · ProofGuarantee and social proof
OutputYour 5RW

Make the product page (PDP)

Take your competitor's PDP. Ask Claude to rewrite the copy for your audience and keep the format the same.

Competitor PDP→Same format, your copy
OutputYour PDP

Remake the statics with your angles

Take your swipe file of static images. Ask Claude to remake them with your angles with Nano Banana Pro 2, using your Fal API key.

Angle bankSwipe file→100 new statics
Check: every static must call out your specific audience, or Facebook will punish you on CPM.
Output100+ static ads, one angle each
Phase 5

Launch

One campaign, one day, then read the results.

Put every static into one CBO

100+Angles tested
1CBO campaign
$150Budget
24hLeft running

That's it. Your business is launched.

Did any static get 1 sale?
Yes

Double down on that angle

Write long-form copy and make real video ads for it. The sale doesn't have to be profitable. One sale proves the angle.